AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps in Egypt: Q4 2024 Performance
Explore the Q4 2024 performance of Egypt's top consumer finance apps on a unified platform, highlighting trends in downloads and active users.
In the fourth quarter of 2024, the top consumer finance applications in Egypt demonstrated dynamic performance trends on a unified platform, combining data from both iOS and Android. This analysis, based on Sensor Tower data, offers insights into weekly downloads and active user engagement.
The CIB Mobile Banking App exhibited significant activity with weekly downloads peaking at 119K in mid-November. Active users increased steadily, reaching 293K by mid-December, highlighting strong user retention.
For BM Online, weekly downloads remained consistent, averaging around 40K, with a notable spike to 80K in late October. Active users fluctuated, peaking at 1.9M in late October and ending the quarter with approximately 1.7M users.
Mashreq Egypt saw a decline in weekly downloads from 56K to 18K over the quarter. However, active users showed resilience, maintaining around 260K towards the end of December.
The NBE Mobile app's downloads were stable, ranging from 33K to 52K. Active users demonstrated a strong presence, averaging 1.4M throughout the quarter.
Lastly, BM Online UAE had downloads peaking at 15K in late October, while active users hovered around 29K by the end of December.
These insights reflect the mobile engagement trends within Egypt's consumer finance sector during Q4 2024. For more detailed analytics, visit Sensor Tower's platform.
